It was their March/April catalog in 1973 and the model showing off that lo rise boxer swim suit is identified as David. Made of fast drying nylon tricot, for just $7.95 all eyes at the pool or beach were sure to be following the wearer--especially if he's as dreamy as David with that perfect hair and treasure trail! And what to wear when away from water? How about the double knit Orlon (a nifty synthetic, acrylic textile fiber that was light weight and wrinkle resistant) jumpsuit, complete with patch pockets and front zipper? The model in the upper left corner is showing it off nicely.
According to reports, Ah-Men began as a West Hollywood clothing store in the early 1960s. The flagship store was on Santa Monica Blvd, which we've already explored here for it's rich gay history. The catalogs became very popular, especially with fashion-conscious gay men. If you've ever seen one of their catalogs, please share you thoughts with the rest of us!