Saturday, April 22, 2017

The Healthy Choice

First things first, what the heck is going on with the way he's holding that phone?  He looks happy with the conversation but then he's a model and there's probably nobody on the other end. He's selling those fishnet undies, or rather the knitting pattern for sewing/knitting this underwear up yourself.  Patterns could have been ordered in chest sizes Size: 38, 40 or 42.  The gent below is shaving in his shorts and has an equally nice physique.  The health benefit was because air traveled through.
Another company from Europe (the above Strutt's ad was from England) offering this unique garment was Twilley's.  They offer a noted sportsman in their ad but don't show him in the boxers like the Strutt's ad model does.  These items were promoted for sportsmen between the late 1950s and mid 1960s.  The instructions for sewing reportedly included options for making the cotton pouch which could be adjusted into boxers as well. 


Tuesday, April 18, 2017

Vintage Spring Retail Catalog Cocksmen

The gent on the left has some nice goods in those briefs, but it looks like his modeling partner on the right doesn't have much to worry about when it comes to which side to wear his junk--where the heck is his junk? No wonder he looks grumpy. 
 An age-old question:  Which is sexier, boxers or briefs? 
The bold colors.  The flared legs.  Quick drying no-ironing knits and prints. 
All-cotton and all-male.

Friday, April 14, 2017

Spring Shopping!

1976 was a very patriotic year for America and Sears was definitely showing it's stars and stripes.
Over at the Chicago Playboy Club, gents sported fashionable attire to attract the attention of their sexual desires.
The classic night shirt.  Forget about shorts.  No need to worry about a robe opening up with this gems covering up the family jewels.  Simply lift it up for action, or allow someone special to crawl up inside on their knees, making their own man-tent complete with (your) pole.
And if you're going to create that super-cool pad to get laid in, these exotic swag lights would have created the special lighting ambience by which to pop the virgin behind of that cute guy from the copy printing store.
Old school jock straps anybody?  Hank was a Colt model of the era and certainly wears his gear well.






Wednesday, April 5, 2017

Spring~




It was their March/April catalog in 1973 and the model showing off that lo rise boxer swim suit is identified as David.  Made of fast drying nylon tricot, for just $7.95 all eyes at the pool or beach were sure to be following the wearer--especially if he's as dreamy as David with that perfect hair and treasure trail!  And what to wear when away from water?  How about the double knit Orlon (a nifty synthetic, acrylic textile fiber that was light weight and wrinkle resistant) jumpsuit, complete with patch pockets and front zipper?  The model in the upper left corner is showing it off nicely.


According to reports, Ah-Men began as a West Hollywood clothing store in the early 1960s.  The flagship store was on Santa Monica Blvd, which we've already explored here for it's rich gay history.  The catalogs became very popular, especially with fashion-conscious gay men.  If you've ever seen one of their catalogs, please share you thoughts with the rest of us!