The year was 1979 and the month was May. Hustler magazine not only was a publication for all-American straight men, it was for straight men who liked their smut raunchy in comparison to classier rags like Playboy. And thanks to its very progressive (when it came to sexuality and gay rights) and intellectual publisher Larry Flynt, the magazine gave the readers what they wanted but also challenged them to think. Both Penthouse and Hustler had begun including men in their sexual pictorials in the lalf of the 1970s and while some readers were upset seeing 'limp dicked men' with their hottie chicks, the popularity of the pictorials translated to more unit sales. Straight-identified males like to watch other men having sex with women in smut. Looking at the cover, for all the sex, the magazine was very topical and cultural. Interestingly, the cover from 1979 asks 'Why the politicians fear instant voting' (still an issue today) and advertises a story on 'Circumcision: Repressive mutilation' (any visit to a gym showers will confirm that cutting cocks was on its way out with parents).
Please stay tuned for part two.