|Above: A dark haired carny worker delivers a hard bone to an appreciative new friend.|
In Homo Happiness the most-favored prize of this gay couple looks like the dark haired gent working the shooting booth.
To offer an example of how these movies were recycled in promotions, below looks like it was being released by Exciting films (no. 961) in 1978. It must be noted that back then in the early 1970s, homosexuality was illegal in many countries and ordering this material could get a guy arrested, and including gay and straight sexual products in the same marketing brochures, without negative commentary or labeling as being 'perverted' in sexual nature was special.
In this short, three handsome (as in real-life vs. model-perfect) men get together, when two of them visit a local amusement park and meet a worker at one of the try-your-luck carnival booths. In the true 'Great Dane' style of acceptance of same-gender sexuality, the couple are open about displaying their affections in public. Then things start to happen without asking a whole lot of questions when they meet the carny worker. A good time is had by all with kissing, blow jobs and anal sex. The dark curly haired carny worker winds up screwing one gent as well as taking a hard blond haired cock up his ass courtesy of both men using him, one in the straddling position and the other going at him doggy style. Of course the dark haired carny worker also gets his chance to lay some pipe. In an more innocent time, this was all pre-condom.
The Rodox studio at the time was enjoying a lot of international success with its magazines and films. As an example of one of it's popular 1976 releases, big-dicked (and gay movie star early-on in his career) John Holmes was the star of the straight loop Oversized Weapon. The cover even advertises not the girl (which one might think that straight men would be most-interested in) but Holmes as having"[...] the biggest cock in the world."
Another title to come out in 1973 (and then re-released in 1977) was Homo Pick-Up. The 1977 version was released as a Super 8mm color hardcore sex film, 60 meter with a German language audio track. The fact that the movie is described in three languages gives credence to just how popular the series was for gay men in the early-to-mid (it was re-released) 1970s who were hungry for gay erotica. In the opinion of VGMH the narrative is very telling of the era and the open viewpoint of the Danes when it came to male masculinity and sexuality: "Two guys meet up in a park. They go home and while sexing another guy is invited over the phone to come over. The tattooed guy also featured in hetero loops."