The "case of the confused bride" is very interesting indeed because it used negative advertising (to scare and threaten) instead of positively selling the product--guys under shorts. Here we have a polka-dot wearing, pointy-bra-titted young lady in her favorite department store's men's shop, buying some under shorts for her new hubby, Phil. Even by the female-subservient standards that were acceptable in media (and much of society) back then in 1951, this ad is harsh and rather bizarre, when one considers that is intended to sell a product via trade-mark warnings. The negative advertising messages are presented in the two cartoonish drawings as well as in the rather lengthy accompanying narrative.
In the narrative, we get to learn that our blushing bride was out shopping "right after our honeymoon" which is probably why she has a new found appreciation for making sure that the family jewels are well taken care of. But all hell breaks loose when this stupid bitch goes and pisses the male clerk off by saying "I need some men's knit shorts-Jockey type--" which she should have known better than to do!
Jockey is forgiven for this weird ad because in the following decades (and even back then) they have offered so many great positive and sexy advertisements. And considering how good men look in underwear, no matter what the era, no matter if the person married to the hubby is a woman or another man (unthinkable back then!), we salute guys in their shorts.