The first issue of this monthly gay magazine premiered in September of 1967. Like many good ideas, it was published as a local newsletter, by the activist group PRIDE (Personal Rights in Defense and Education) in Los Angeles. The need for it was inspired by a police raid on a Los Angeles gay bar called the Black Cat Tavern.
It attracted the attention of David Goodstein, an investment banker from San Francisco who bought the publication in 1974. Under Goodstein's direction, The Advocate transformed into a national news magazine covering events important to the gay community. Here's a sampling of covers through the decades.