In 1977 the first International Male store opened in San Diego (at 2802 Midway Drive). Just a year later in 1978, a second store in West Hollywood was started (at 9000 Santa Monica Blvd). Meanwhile their mail order catalogs were chock-full of hansome men in sexy clothing and became a mainstay for gay audiences everywhere, offering "a distinctive look for fashion-conscious men" of the era. Simply put, their catalogs were a great place to look at men in underwear--including very skimpy shorts. Almost a decade before the big brands joined the fashion underwear marketplace, International Male was offering every conceivable style and color of cock holders, complete with lace-up bikinis, leopard prints, mesh knits, and more. The founder of the company (who had created the original Jock Sock) retired in 1987 and sold it to Hanover House. It's reported that their last paper catalog went out in 2007. The company still operates a thriving business on the internet.
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